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Sunday, August 23, 2009

Social Media - Blog #5 ETC

Social Media has gotten a bad rap from so many educational and parental directions even though it is quickly being embraced as the best way to communicate globally in the 21st Century. The fear of Social Media that drives some adults is not present in the minds of our children. Although many adults have fostered a negative attitude toward this new social interaction, they are simply uninformed about the usability and permanence of what is disseminated through social interaction. Students, however, as digital natives are comfortable with the “power” of collective intelligence. Social media supports their innate need for social interaction through technology and provides easy access to every aspect of their lives – Social - How am I going to stay in touch?, Educational - How am I going to research a topic?, and Informational - How am I going to find, discover, or buy something I need?  They entertain themselves, make connections socially and can maintain every imaginable connection whether it be local, international, or cerebral. Building connections through shared media helps to build relationships, create ideas, and inform.  The web 2.0 perspective highlighted in the video below helps to explain the importance of Social Media and how it has brought our world closer together, allowed us to feel more informed, make better choices, and create social media dialogues that could never be imagined before.
http://www.youtube.com/watch?v=RoWKkl5nA08&feature=player_embedded











However, the democratization of information through social media has garnered some negative print and TV media coverage from some factions.  Big business and education are beginning to get onboard, but many of us are still in the dark ages of understanding Social Media and the positive power that is holds.  Those businesses previously concerned only with the concept of advertising a product or service through traditional media now must strongly consider the Web 2.0 social interface as a formidable advertising and communication tool.  The list of possibilities is enormous.  According to Wikipedia,Examples of social media software applications include:



Communication
Collaboration
Multimedia
Reviews and Opinions
Entertainment
No longer can a business simply run an ad campaign that advertises on TV and print.  Businesses are now concerned about making connections through Tweets, following blogs, Internet forums, and even podcasts and wikis.  A global economy is now the norm, and everything is advertised and consumed worldwide from commodities, to services, to information. According to Collective Intelligence - The Vision [Video File], innovation is happening, whether we are ready or not.  Creating goods and services through these Web 2.0 practices is necessary and the preferred way to share these goods and services.

http://www.youtube.com/watch?v=IQe8dWTbE2U
References







psbobj (2007, May) Collective Intelligence - The Vision [Video File]. Video posted to http://www.youtube.com/watch?v=IQe8dWTbE2U


http://www.youtube.com/watch?v=RoWKkl5nA08&feature=player_embedded
Social media. (2009, August 21). In Wikipedia, The Free Encyclopedia. Retrieved 19:40, August 21, 2009, fromhttp://en.wikipedia.org/w/index.php?title=Social_media&oldid=309300277
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